British Watchmakers’ Day 2027: dates, tickets and what to expect

British Watchmakers’ Day 2027: dates, tickets and what to expect

What the Alliance of British Watch and Clock Makers says about British Watchmakers’ Day 2027, what its page does not yet say about tickets, venue and exhibitors, and what happened in 2024, 2025 and 2026.

British Watchmakers’ Day is a one-day show run by the Alliance of British Watch and Clock Makers, where member brands sell watches in person. The Alliance’s own event page gives the next date as 6 March 2027, labelled “Save the Date”, and shows no ticket, venue or exhibitor details yet. Check that page before you plan.

Disclosure: we are Vannin Watches, a Manx brand whose first watch, the Field Watch, is coming soon. We do not run this event and we do not speak for the Alliance. Every fact below comes from the Alliance’s pages or from the press and maker pages we name, last checked 2 November 2026.

What British Watchmakers’ Day is

The Alliance of British Watch and Clock Makers describes itself as its sector’s official trade body. It says it represents watch and clock making brands trading across the British Isles, including the Republic of Ireland, and that it launched in November 2020. It is a not-for-profit company. British Watchmakers’ Day is the showcase for its trade members: brands take stands, meet visitors and sell watches directly, and the Alliance’s own account of the 2025 show describes the visitors as people who come to buy.

The first show was in 2024. In its account of the 2025 edition, the Alliance says the idea was partly inspired by Record Store Day in the music trade, and that it treats the day as the centre of a four-month build-up of announcements and online activity rather than a single date. In an October 2026 article about its first Assembly, the Alliance says that in its first three years the day has shown how much member brands value being in the same room.

The heart of the day is the special edition: a watch a brand creates for people who attend. The Alliance’s 2026 page calls these the stars of the show and publishes a list of them. We reproduce that list further down.

Many of the exhibitors are small independent companies; the Alliance says its trade members run from micro-brands to super-brands. Our guide to what a microbrand watch is explains how publishers use that word, our roundup of the best British microbrand watches profiles sixteen makers with prices, and our guide to British watch brands maps the wider field.

• what a microbrand watch is
• best British microbrand watches
• guide to British watch brands

Dates and venue for 2027

The Alliance’s event page shows the name, the date 6 March 2027 and a “Save the Date” label, and nothing else about 2027. The label is not a link. The page’s web address still ends in 2026, and the Alliance’s 2025 and 2024 show pages carry the same 2027 banner, so the banner is not a separate announcement on each page. The Alliance’s home page repeats the date, and a social media post it displays says the same.

The page names no venue and no opening times for 2027. The three earlier shows were all on a Saturday in March at the Lindley Hall in Westminster, London: the Alliance’s own pages name it for 2025 and 2026, and Hodinkee and Europa Star named it for 2024. That is history, not a booking. Some third-party event listings already give a 2027 venue. We have not used them, because the Alliance has not published one on the pages we checked.

Tickets and Club membership

What does the Alliance’s 2027 page say about tickets? On the page as a visitor sees it, nothing: there is no ticket button, price or on-sale date. We also read the page’s underlying code, because the 2026 version of the page had a ticket section. The Alliance’s “Tickets” block, which said Club members had priority access and that general admission tickets were available, is switched off in that code and does not display. We read it as leftover 2026 wording and have not treated it as 2027 information.

Two ticket forms from 2026, one for general admission and one for Club members, also remain in the code of the Alliance’s pages, though nothing on the event page opens them. They offered three time slots and name the 2026 event in their confirmation text, so they are 2026 leftovers too. The Alliance’s page does not say whether 2027 tickets will work the same way, and neither do we.

How did tickets work in 2026? Two press reports from the time describe it. WatchGecko wrote on 27 January 2026 that Club members could redeem tickets first and that public sales would open on Monday 2 February 2026. Hodinkee reported free admission for Alliance Club members, with general admission tickets sold separately. For 2025, the Alliance says general admission tickets sold out in 15 hours.

What is the Club? The Alliance’s Club page says membership costs £65 a year. Its listed benefits include priority access to the Alliance’s exclusive events, described as a priority invitation, and early news of, and exclusive access to, special edition watches from member brands. It does not mention British Watchmakers’ Day tickets by name, and we found no statement about how Club benefits will apply to 2027.

Our view: wait for the Alliance to publish 2027 ticket information before you pay for anything, and buy only through the Alliance’s own pages. If you need an answer sooner, the Alliance has a contact page. If you are thinking of joining the Club for a ticket, check first that the 2027 terms say what you expect. We give no 2027 ticket price because none has been published.

• contact page

What happened in 2024, 2025 and 2026

Three shows have run. The dates and venues below come from the Alliance’s pages and the press coverage named in the table.

2024, the first show: Hodinkee reported on 6 March 2024 that the Alliance had confirmed more than 40 exhibitors, and that its chairman, the watchmaker Roger W. Smith, would create a Series One watch available on the day. The Alliance’s 2024 page lists the special editions shown that year, without piece counts.

2025, the second show: the Alliance’s own account says it announced “The List” of special editions at the end of January 2025, that 26 exhibiting brands took part, and that people queued from before dawn on show day, some having travelled from New York, Singapore and South Korea. It says the Anoma and Apiar stands were among the new ones. It also reports two sessions.

2026, the third show: the Alliance announced in January 2026 that Roger W. Smith Ltd would be headline sponsor, marking its 25th anniversary. Hodinkee reported that the show ran from 10:00 to 19:00, that it had three sessions instead of two, and that special editions were capped at 50 pieces. The Alliance’s October 2026 article says the day welcomed 1,850 guests. Oracle Time said the three-session format eased crowding, though the last session needed a one-in, one-out policy at the door.

The 2026 special editions

Special editions are what most people search for. The Alliance’s 2026 page lists 26, in alphabetical order by maker, with the number of pieces each maker gave. The table below follows that list. We do not rank, rate or recommend any of them. Hodinkee reported that 2026 was the first year in which special editions were capped at 50 pieces.

Each maker’s own page is the source for its watch. The Alliance’s list gives only a name and a piece count, and prices, specifications and availability belong to the makers. As one cross-check, Timor’s own press page for its Heritage Field BWD, dated 27 January 2026, gives the same 20-piece limit as the Alliance’s list. We give no prices here, because 2026 prices say nothing about 2027.

Not every exhibitor made one: the Alliance’s list has 26 makers against 48 exhibiting brands. Will there be 2027 special editions? The Alliance has not published a list. In 2025 it announced its list at the end of January, and press coverage of the 2026 list appeared on 27 and 29 January 2026. If that pattern repeats, a list could appear in the weeks before the show. That is our inference, not an Alliance statement.

• Apiar
• Beaucroft
• Brooklands
• Christopher Ward
• Detrash
• Diatom
• Edward Christopher
• Elliot Brown
• Ember
• Farer
• Fears
• Geckota
• Golby
• Justin Richardson
• Monro
• Nomadic
• Olivier Meylan
• Paulin
• Pinion
• Pompeak
• Schofield
• Sidereus
• Timor
• William Wood
• Zero West

Who exhibits

There is no 2027 exhibitor list. The Alliance’s page still carries the exhibiting brands of the 2026 show, and it names 48: Abinger, Adley, Anoma, Apiar, Arken, Bamford London, Beaucroft, Bremont, Brooklands Watch Company, Christopher Ward, Clemence Watches, Detrash, Diatom, Duckworth Prestex, Edward Christopher, Elliot Brown, Ember Watch Company, Farer, Fears Bristol, Geckota, Golby, Great British Watch Company, Isotope, Justin Richardson, Marloe Watch Company, McQuaide, MHD Watches, Möels&Co, Moriarty Watches, Monro Adventure, Mr Jones Watches, Nomadic, Olivier Meylan, Omologato, Paulin, Pinion, Pompeak, Roger W. Smith, Schofield, Sher, Sidereus, Sinclair Harding, Studio Underd0g, Swan and Edgar, Timor, Vertex, William Wood and Zero West. We list them only to show the shape of the show, not as a guide to 2027.

Brands join, leave and change plans between years. The Alliance’s 2025 page names Alkin, Backes & Strauss, Helicon and Pinchbeck, for example, which are not on its 2026 list, while the 2026 list adds Diatom and Moriarty Watches, which are not on the 2025 page. The Alliance says 44 brands exhibited in 2025. Treat any 2027 list as unconfirmed until the Alliance publishes it.

How to get the most from the day (our view)

None of this comes from the Alliance. It is our general advice, drawn from what the Alliance and the press say about earlier shows.

Wait for the Alliance’s special edition list, then read each maker’s own page for the watch you want. The Alliance’s list gives only a name and a piece count. Expect small runs. In 2026 the Alliance listed editions of one, three, five and seven pieces as well as ones of 50, so decide your first choice and a second before you go. Plan for queues. The Alliance’s 2025 account describes a queue before dawn, and Hodinkee said people queued an hour before the second and third sessions in 2026. Check which session your ticket covers, and keep your ticket confirmation to hand. Sessions were a feature of the last two shows. Set a budget first, and ask the maker about warranty, returns and servicing before you pay. Talk to the people on the stands. Exhibitors are the brands themselves, so it is a chance to ask how a watch is designed and put together.

Where Vannin fits

Vannin is a Manx brand, designed on the Isle of Man, which is a self-governing British Crown Dependency, not part of the United Kingdom, and is in the British Isles. Our first watch, the Field Watch, is coming soon: 38.0 mm, a Miyota 9039 automatic movement, 100 m / 10 ATM water resistance and £399. We have made no announcement about attending or exhibiting at British Watchmakers’ Day, and Vannin is not among the 48 brands the Alliance lists for 2026. We make no claim of membership of, or endorsement by, the Alliance or any other body.

For the island context, read watchmaking on the Isle of Man, our Isle of Man watches page and the Journal entry An island of watchmakers. The Field Watch has its own field watches page, and what is a field watch explains the category.

• watchmaking on the Isle of Man
• Isle of Man watches
• An island of watchmakers
• field watches
• what is a field watch

FAQ

When is British Watchmakers’ Day 2027? The Alliance of British Watch and Clock Makers’ event page and home page give 6 March 2027 and label it “Save the Date”. We found no other 2027 details from the Alliance on 2 November 2026, so confirm the date, opening times and sessions on its page before you book travel. The earlier shows were on 9 March 2024, 8 March 2025 and 7 March 2026.

Where is British Watchmakers’ Day held? The Alliance’s 2027 page does not name a venue. The 2024, 2025 and 2026 shows were all at the Lindley Hall in Westminster, London, according to Hodinkee for 2024 and the Alliance for 2025 and 2026. Treat that as history, not a booking, and wait for the Alliance to confirm where the next show will be.

How do I get tickets for British Watchmakers’ Day? The Alliance’s 2027 page shows no ticket button, price or on-sale date, and its old 2026 ticket section no longer displays. In 2026, Club members could redeem tickets first and public sales were due to open on 2 February 2026, according to WatchGecko. Buy only through the Alliance’s own pages once it announces how 2027 tickets will work.

Who runs British Watchmakers’ Day? The Alliance of British Watch and Clock Makers, a not-for-profit trade body that says it launched in November 2020 and represents watch and clock making brands trading across the British Isles, including the Republic of Ireland. Its chairman is the watchmaker Roger W. Smith OBE. Vannin makes no claim of membership of, or endorsement by, the Alliance.

Which brands exhibit at British Watchmakers’ Day? The Alliance has not listed any 2027 exhibitors. Its page shows the 2026 show’s 48 exhibiting brands, from Abinger to Zero West, and the Alliance says 44 brands exhibited in 2025. Brands change between years, so treat any list for 2027 as unconfirmed until the Alliance publishes it on its own pages.

What are the British Watchmakers’ Day special editions? They are watches that exhibiting brands create for people who attend. The Alliance has published no 2027 list. For 2026 it listed 26 special editions, in runs from one piece to 50 pieces, and each maker’s own page is the source for its watch. We reproduce the Alliance’s list above and do not rank or recommend any of them.

Is British Watchmakers’ Day open to the public? In earlier years, yes: general admission tickets went on public sale for 2025 and 2026, and in 2026 Club members had separate access. The Alliance’s 2027 page has not yet said how tickets will work. The Alliance also holds events for trade members only, such as its first Assembly on 22 September 2026, and those are separate from the public show.

Alliance of British Watch and Clock Makers: British Watchmakers’ Day event page; Alliance: 2025 show page; Alliance: 2024 show page; Alliance: join the Club; Alliance: about us; Alliance: home page; Alliance: reflections on British Watchmaking Day 2 (10 March 2025); Alliance: Roger W. Smith headline sponsor of British Watchmakers’ Day 2026; Alliance: the first Alliance Assembly (October 2026); Hodinkee: first ever British Watchmakers’ Day (6 March 2024); Europa Star: British Watchmakers’ Day is announced for March 2024; Hodinkee: photo report, British Watchmakers’ Day 2026; Hodinkee: every special edition watch at British Watchmakers’ Day 2026; WatchGecko: every special edition at British Watchmakers’ Day 2026; Retail Jeweller: participating brands revealed (29 January 2026); Oracle Time: British Watchmakers’ Day highlights 2026; The Timepiecer: the 3rd edition of British Watchmakers Day; Watch Insider: British Watchmakers’ Day toasts triumphant third edition; Timor: British Watchmakers’ Day 2026 special edition (maker press page)

Facts checked 2 November 2026 against the Alliance’s pages. The Alliance may change its 2027 details at any time; tell us if something here is out of date.

• Alliance of British Watch and Clock Makers: British Watchmakers’ Day event page
• Alliance: 2025 show page
• Alliance: 2024 show page
• Alliance: join the Club
• Alliance: about us
• Alliance: home page
• Alliance: reflections on British Watchmaking Day 2 (10 March 2025)
• Alliance: Roger W. Smith headline sponsor of British Watchmakers’ Day 2026
• Alliance: the first Alliance Assembly (October 2026)
• Hodinkee: first ever British Watchmakers’ Day (6 March 2024)
• Europa Star: British Watchmakers’ Day is announced for March 2024
• Hodinkee: photo report, British Watchmakers’ Day 2026
• Hodinkee: every special edition watch at British Watchmakers’ Day 2026
• WatchGecko: every special edition at British Watchmakers’ Day 2026
• Retail Jeweller: participating brands revealed (29 January 2026)
• Oracle Time: British Watchmakers’ Day highlights 2026
• The Timepiecer: the 3rd edition of British Watchmakers Day
• Watch Insider: British Watchmakers’ Day toasts triumphant third edition
• Timor: British Watchmakers’ Day 2026 special edition (maker press page)

Related reading

• British watch brands: a guide to the makers
• Best British microbrand watches
• What is a microbrand watch?
• Watchmaking on the Isle of Man
• Watches and watchmaking on the Isle of Man
• An island of watchmakers
• What is a field watch?
• The Vannin Field Watch